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Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel
Social Media are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks
Social Media Optimization (SMO) encourages businesses to assess, monitor, and alter their content to conform to social media best practices. All kinds of businesses prefer building their social media presence by putting content on platforms like Facebook, Instagram, X , etc
